A FASCINATING STORY. The creation and development of the ARAN brand is really fascinating. The protagonist Renzo Rastelli is a self-made man. He started taking care of kitchens when he was 20 years old and everybody knew him as a footballer. Rastelli founded Newform Cucine and his vocation was from the beginning to conquer the foreign market. His career progression was extremely fast: in the early 2000s Rastelli took a leading role in the ARAN business and the success came from the brilliant idea of the flatpack which makes it possible to load in one single container more than 40 kitchens. Right from the beginning, whilst mantaining the production department in the area of Zona Industriale di Atri, in Abruzzi, the attitude was global. In 2001 the americans of the Masco Corporation bought the society, Renzo Rastelli remains in the company as CEO but in 2005 putting at risk his personal heritage, the result of years of passion and sacrifice, he decided to buy ARAN World and so it went back to be an Italian company. ARAN is a great family of great success, so it has become the Italian company with the highest number of kitchens exported abroad and it is chosen as a design icon for Made in Italy to furnish the most prestigious skyscrapers of the world. And this is just the beginning.